The Top Pet Products of 2022

After another year filled with challenges, the pet industry is poised to reach record sales levels, thanks to U.S. consumers’ love for their finned, feathered and furry friends. But America’s attraction to pet ownership is not the only factor that has driven the pet industry through some of the worst economic conditions possible over the past few years—it has also been the businesses that continuously bring innovation to market.

With that in mind, Pet Business magazine is proud to honor the standout products and companies in the pet care market with our 21st annual Industry Recognition Awards. To find our award winners, the editors of Pet Business search through the hundreds of vendor press releases, as well as the aisles of the industry’s major trade shows, various media and even local pet store shelves to find the most exciting and functional products that the industry has to offer.

So, without further ado, the winners of the 2022 Pet Business Industry Recognition Awards are…

Baydog

NCAA Saginaw Bay Fleece

BAYDOG (baydog.com) NCAA licensed Saginaw Bay Fleece is offered in 20 college designs, including schools from the BIG 10, Ivy League and ACC. Each fleece design is custom made to match the school colors and logo. The NCAA licensed Saginaw Bay Fleece will be followed by college harness designs next spring.

Hurtta

Midlayer Overall

The Hurtta Midlayer Overall (hurtta.com) helps keep dogs warm and protected against cooler temperatures. Made of a lightweight, functional jersey-jacquard fleece mix, it is soft, flexible and comfortable. The smooth, technical knitwear is on the shell side and the soft and warm jacquard fleece is on the inside.

P.L.A.Y. – Pet Lifestyle And You

P.L.A.Y. Boxy Bed

The P.L.A.Y (petplay.com) Boxy Bed features a modern design and reversible bed cover, giving pet parents the versatility to mix and match with any home decor. Engineered to last with a channel liner to keep the PlanetFill filler evenly distributed and maintain the highest comfort for dogs, nap after nap, wash after wash.

Barefoot Dreams

CozyChic Pet Bed

Barefoot Dreams (barefootdreams.com) CozyChic Pet Bed is sleek, simple and luxurious. The CozyChic Pet Bed will become your sidekick’s favorite napping spot thanks to the memory foam pad, and is sure to integrate seamlessly with any decor. The bed has a machine-washable exterior.

Loving Pets

Dolce Moderno

Loving Pets’ (lovingpetsproducts.com) new ceramic-inspired melamine Dolce Moderno bowls offer six eye-catching designs that complement your pet-loving customers’ home décor. Each bowl has artistic designs and cute phrases like “Yum”, “Puppy Forever,” and “You Had Me At Woof.” BPA-free and dishwasher safe, each bowl comes in two sizes and features no-slip rubber feet.

Petrageous Designs

Jasper Collection

PetRageous Designs’ (petrageousdesigns.com) Jasper stoneware bowls are dishwasher safe and microwave safe. They feature a modern cream and gray plaid design around the exterior. There is either a bone or paw design also around the exterior with a matching logo in the basin. The collection includes three bowls with varying capacities.

Stashios

Soothing Saucers

Stashios’ (stashiospet.com) Soothing Saucer is designed to promote licking and help reduce feelings of stress and anxiety. For additional benefits, saucers can be used with Stashios Soothing Sauce, which is stashed with all-natural calming ingredients. The Soothing Saucer’s rolling ball dispenses Soothing Sauce, and tension on the ball can be adjusted.

Reggie

Reggie’s Anytime Calming

Reggie’s (reggie.com) Anytime Calming chews contain human-grade active ingredients like Ashwagandha and L-theanine, highly studied natural ingredients known to soothe anxious ticks like barking and restlessness. They also support the circadian rhythm to maintain a natural sleep cycle, and ease digestive discomfort that arises due to elevated stress.

Wigzi

Lighted Pet Carrier

The Wigzi (wigzi.com) illuminated pet carrier features a rechargeable LED that shines a gentle light inside, giving pet owners the comfort of knowing how their friends are doing during travel. The carrier also features double expandable sides, along with a removable soft bed. Approved for use on most major airlines, it fits pets weighing up to 20-lbs.

PetSafe

Happy Ride Collapsible Travel Crate

The Happy Ride Collapsible Travel Crate (petsafe.net) safely contains dogs in the backseat without restraints. It features a mesh front and sides that allow dogs to see out and pet parents to see in, a pad with a washable fleece cover inside, drawstring openings, two zip-open side doors, and two storage pockets.

The crate has two zip-open side doors that make it simple for pets to get in and out of the car between trips, and the drawstring openings on the crate are perfect for passing toys and treats without unzipping the door.

Colorado Hemp Honey

CBD Mushroom Complex

Colorado Hemp Honey’s (coloradohemphoney.com) all-in-one daily CBD adaptogen Mushroom Complex blend combines phytocannabinoids (CBD) from hemp and the adaptogens found in beta-glucans, the soluble fibers found in fungi. With a 5 mg. per teaspoon serving of naturally occurring CBD from full-spectrum hemp extract, the honey delivers relief and benefits from the entire hemp plant.

Rover’s Wellness

Broad Spectrum Hemp Oil Salve

The Broad Spectrum Hemp Oil Salve from Rover’s Wellness (roverswellness.com) is perfect for pets with skin-related issues. Infused with organically grown broad spectrum hemp oil, it works on contact to help ease joint stiffness and inflammation. The THC-free and NASC-certified salve also includes natural ingredients like shea butter, mango butter and grapeseed oil.

Barkworthies

All-Natural, All-Star Dental Chews

The All-Natural, All-Star Dental Chews by Barkworthies (barkworthies.com) are star-shaped collagen chews that help clean hard-to-reach areas of the mouth. Lasting under five minutes, these chews are made using beef collagen that promotes healthy coats, joint mobility and digestion in one chew. These are baked, packed and inspected in the USA.

Chasing Our Tails

Opti-Chew

OptiChew by Chasing Our Tails (chasingourtails.com) are collagen chews that promote dental health and relieve boredom in pets. They have two simple ingredients—beef collagen and a single-ingredient protein dip—and come in many formats, including braids, donuts, braided donuts, roll-ups, and sticks. In addition, they have super protein dip choices: beef, chicken, bacon, salmon, bison and peanut butter.

Giving Paws

Vegan Leather Collars & Leashes

Giving Paws’ (givingpaws.com) vegan leather collars and leashes are just as fashionable as the real thing and much more durable. They are waterproof, antimicrobial, fade proof and easy to clean. Giving Paws makes its collar and leash collection in the USA and gives 20 percent of its profits back to animal rescues.

Petaluma

Sweet Potato Jerky

Petaluma’s (feedpetaluma.com) Sweet Potato Jerky is sustainably sourced and made with certified organic sweet potatoes. Intended for dogs 10-lbs. and up, the chews are loaded with vitamins, minerals and dietary fiber for optimal digestion. The single-ingredient chews are free from sugar, salt, and preservatives.

Canophera

Canophera Natural Chews

CANOPHERA Natural Chews (canophera.com) keep dogs entertained and help to maintain dental health by strengthening and cleaning teeth. The chews are vegan and contain no calories or artificial ingredients. They help to reduce tension and boredom and cope with behavioral issues.

Merck Animal Health

Animo GPS

Animo GPS from Merck Animal Health (surepetcare.com/en-us/animo) is an activity and behavior monitor for dogs with GPS tracking capabilities that can alert pet owners within 20 seconds of their dog leaving a designated “Safe Zone.” The GPS also offers real-time tracking with location updates every five seconds when in “Lost Dog Mode.”

DogFender

DogFender

DogFender (dogfender.co.uk) protects against dog-on-dog attacks by generating a static barrier that surrounds a pets’ most vulnerable areas. If an approaching animal attempts to bite the pet’s throat or neck, it will make contact with two or more of the DogFender collar’s 44 defense contacts, which instantly release a controlled static pulse stimulant directly into the aggressor’s mouth.

Bow Wow Labs, Inc.

4in1 Enzymatic Toothpaste Gel

The 4in1 Enzymatic Toothpaste Gel from Bow Wow Labs, Inc. (bowwowlabs.com) is a gentle and soothing formula that uses high-quality ingredients. The blend of aloe, manuka honey, sage, baking soda, parsley and enzymes supports healthy gums, prevents plaque formation, eliminates harmful bacteria, soothes gums, and freshens a dog’s breath at the same time.

Project Sudz

Organic Flea & Tick Relief Shampoo

Project Sudz (projectsudz.com) Flea & Tick Relief products include a Shampoo Bar, Liquid Shampoo, and dilutable Spray Concentrate—all of which incorporate key ingredients such as Organic Neem Oil, Organic Apple Cider Vinegar, and Cedar Oil. Project Sudz combines a passion for pets with love of the planet by offering ingredient-focused products in sustainable packaging.

Pure & Natural Pet

Pure & Natural Pet Flea Spray

Pure and Natural Pet (pureandnaturalpet.com) Flea & Tick Spray combats pests on contact using a combination of lavender, cedar, and peppermint to repel and prevent infestation. It can be used directly on dogs, bedding and other areas. The spray does not use pressurized gasses or other harmful substances, and refills are available to reduce waste.

Annamaet Petfoods

Annamaet Original Sensitive Skin & Stomach

Annamaet Sensitive Skin and Stomach dog food (annamaet.com) is designed to help meet the unique dietary needs of dogs for all life stages. It includes lamb- and fish-based novel protein sources and healthy ancient grains. It also contains healthy fiber sources like pumpkin to promote digestive health, and powerful nutraceuticals such as turmeric and coconut oil.

Champion Petfoods

Orijen Amazing Grains Premium Dog Food

ORIJEN (orijenpetfoods.com) AMAZING GRAINS premium dog food delivers a special blend of whole grains that are a source of essential vitamins, minerals, b-glucans, and fiber. The scientifically-tested diets have prebiotics, probiotics, and fiber to help support digestion. Additionally, the food helps to support muscle maintenance, immune function, and healthy skin and coat through Omega-3 rich oil.

Canidae

Canidae Pure 3-in-1 Goodness Freeze Dried Raw

Canidae (canidae.com) Pure 3-in-1 Goodness Freeze Dried Raw can serve three functions for the price of one. It can be used as a mix-in, topper, or even a high-value treat. All of the recipes are made with three or fewer ingredients and contain no corn, wheat, soy, fillers or artificial colors, flavors, or preservatives.

Northwest Naturals

Raw Diet for Dogs Beef & Trout Recipe

Northwest Naturals’ (nw-naturals.net) Beef and Trout recipe is the fastest growing recipe in its line of raw frozen and freeze-dried food for dogs and cats. Combined, the proteins make for an easily digested, low-glycemic food.Northwest Naturals Beef and Trout recipe is available in frozen nuggets, chubs, bulk bar boxes and freeze-dried bags.

Primal Pet Foods

Cupboard Cuts Freeze Dried Raw Toppers

Cupboard Cuts Freeze-Dried Raw Toppers from Primal (primalpetfoods.com) are easy-to-use bowl boosters that can be added to any complete meal. They easily integrate into a pet’s meal to increase their intake of wholesome, real food ingredients, or they can be given as a treat. Available in five proteins (beef, chicken, fish, pork, turkey) and two sizes (3.5oz. and 18-oz.).

Doggondiments

Doggondiments Dog Food Flavor Toppers

Doggondiments (doggondiments.com) food toppers give dogs the people-food flavors they beg for without all the calories found in people food. Made in the USA with human-grade ingredients and healthy prebiotics, the toppers come in powder form and are packaged in shaker bottles, making them easy to sprinkle on top of food.

KLN Family Brands

Nutrisource Come-Pooch-a

Inspired by kombucha, Nutrisource’s (nutrisourcepetfoods.com) Come-pooch-a is a savory meaty bone broth topper that’s packed with activated postbiotics from fermentation products, supporting hydration and digestion in dogs. Come-pooch-a is offered in turkey, beef and chicken flavors, and is available through local independent pet supply stores.

Fromm Family Foods

Diner Canned Food for Dogs

Inspired by the 1950s dining scene, Fromm (frommfamily.com) Diner canned food for dogs is nutritionally complete and balanced and features premium meats and vegetables. The growing lineup of recipes includes comfort food options like Milo’s Meatloaf Pâté, Skipper’s Seafood Chowder Stew, Bella’s Beef Barkundy Stew, and Charlie’s Chicken Pot Pie Pâté.

Better Choice Company

Halo Elevate Canned Dog Food

Halo Elevate from Better Choice Company (betterchoicecompany.com) is a new super-premium, natural pet food formulated to provide optimal pet health. Recipes with full ingredient transparency and traceability give pet parents confidence in what they are feeding their pets. Formulated by prominent veterinary and nutrition experts, a variety of recipes are available, including grain-free and healthy grain choices.

Dandylion

Dandylion Clean Paws

Dandylion (dandylionworld.com) Clean Paws enables dog parents to instantly and deeply clean dirty paws after every walk. The foamy, no-rinse formulation pumps directly onto soft silicone bristles, making it easy and convenient to clean your pups paws wherever you go. Ingredients include aloe vera, pomegranate extract, broccoli and grapeseed oil and glycerin.

Wahl Animal

Wahl Premium Dog Grooming Tools

Wahl Animal’s (wahlanimal.com) new line of premium dog grooming tools features a variety of brushes built to bring ease and comfort when dog grooming. Included in the line are Wahl’s Medium Slicker Head Brush, Double-Sided Bath Pin Brush, and Double-Sided Flex Slicker Brush.

KOBE by Kikkerland Design

Spa Kit

The Spa Kit from KOBE by Kikkerland Design (kikkerland.com/collections/kobe) is a pocked-sized tin that contains everything you need to pamper your pooch. Every purchase of a KOBE by Kikkerland item supports dogs in need through the International Street Dog Foundation.

Coastal Pet Products

Sublime Double-Sided Harness

The Sublime Reversible Dog Harness from Coastal Pet Products (coastalpet.com) is made from durable materials and features fun and on-trend patterns. The reversible design allows the ability to switch up the look, and the buckle is easy to use. The overhead design is comfortable and easy to put on and take off.

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Ezydog

X-Link Harness

EzyDog’s (ezydog.com) X-Link Harness comes standard with two stainless steel D-rings for attaching a leash. The leash attachment is arched to provide improved ergonomics while a front-pull leash attachment provides increased control. It is also equipped with reflective piping for increased safety in low-light conditions and EZYfit side release buckles for easy removal.

5Strands Affordable Testing

Pet Food Intolerance Test

The Pet Food Intolerance Test from 5Strands Affordable Testing (5strands.com) offers sensitivity testing for 275+ commercial pet food ingredients, producing an instant elimination guideline for pet owners. By knowing which food items are causing disturbances within the gut microbiome, pet owners can alter their pet’s diet, which will reduce everyday discomforts.

Suitical International

Front Double Leg Sleeves

The Recovery Double Sleeves from Suitical International (suitical.com) are ideally suited for protecting dogs in case of skin conditions, excessive licking, or after a medical procedure. The sleeves are recommended by and developed with vets around the world to promote the recovery of our canine companions.

Zee.Dog

Airleash

The Airleash from Zee.Dog (zeedog.com/wholesale) is a no-pull leash made with proprietary FlowTex technology that absorbs the impact of your dog pulling while walking. It is available in nine colors and two lengths (3.3-ft. and 5-ft.).

Shed Defender

Mag-Snap Leash

The Mag-Snap Leash from Shed Defender (sheddefender.com) is the world’s first wearable magnetic leash and connects to any standard collar. It uses a patented magnet design that snaps together as you safely wrap it around the dog’s neck and stores below the collar when you don’t need it. Once needed, simply unravel and go.

earthbath

Treatment Balm

earthbath (earthbath.com) Treatment Balm can be directly applied to dry noses, cracked paws, calluses, skin folds, hot spots, open wounds and abrasions to help promote healthy skin and healing. Available in a 2.2-oz. container, this vegan formula is made in the USA using Nilotica shea butter, aloe vera and coconut oil.

Pet Releaf

Skin & Coat Releaf Shampoos

and Conditioners

In an effort to give pet owners a safe, convenient, plant-based grooming option for their dogs, Pet Releaf’s Skin & Coat Releaf 2-in-1 Shampoo and Conditioner (petreleaf.com) is hypoallergenic, dye-free, vegan-friendly, PH-balanced for pets, detergent-free, cruelty-free, and designed by veterinarians. Ingredients include organic aloe, kelp, organic oat protein, shea butter, and organic full-spectrum hemp extract with CBD.

King Kanine

King Kanine “Plus” Line

King Kanine’s (kingkanine.com) Plus + daily supplement line delivers multiple types of nutri-ents, including omegas, antioxidants and proteins, from some of the best sources. The line was formulated from green lipped mussels, micro-algae, hemp proteins, organic turmeric, MSM and glucosamine. The new Mushroom Plus is derived from seven different mushroom types and chia seeds.

Vet Worthy

Seasonal Allergy Chewable Tablets

Vet Worthy’s (vetworthy.com) Seasonal Allergy Chewable Tablets for dogs blends vitamins, omega 3, quercetin and citrus bioflavonoids together to support occasional seasonal allergies and normal respiratory function in dogs. Veterinarian-formulated, the chicken liver chewables are suited for dogs of all sizes, manufactured in the USA and carry the NASC Quality Seal.

Beco Pets

Recycled Rough & Tough Collection

Beco’s (becopets.com) Rough & Tough toys can withstand even the most aggressive chewers during playtime. The toys are made from durable, recycled materials, including up to six recycled plastic bottles in each toy. The 11-toy range includes characters such as a Crab, Octopus, Koala, Kangaroo, Shark, Puffin, and even a Narwhal.

Petsport

Natureflex Collection

NATURFLEX toys from Petsport (petsport.com) are made from all-natural latex rubber that is free from harmful chemicals. Each toy comes with a squeaker or grunter. Available in “Tiny Tots,” medium, large and jumbo sizes.

Tall Tails

Flying Squirrel Dog Toy

The Tall Tails Flying Squirrel Dog Toy (talltailsdog.com) is made for both interactive play and cuddles. Dogs will love playing fetch with this 12-in. flying toy, which is lined with reinforced mesh fabric for longer-lasting fun and features a squeaker that is sewn into a separate pouch and stitched into seam for extra protection

SmarterPaw

Doggijuana Get the Munchies Refillable Cheeseburger Toy

Like every Doggijuana (doggijuana.com) toy, the new Cheeseburger Refillable Dog Toy comes with Juananip—catnip that encourages play and then also has a natural calming effect on dogs. Stuff a pinch of Juananip into the toy’s pouch for a healthy play session and then a state of blissful doggi-vana.

Fringe Studio

Earth-Friendly Dog Toy Collection

Each toy in the Petshop by Fringe Studio (petshop.fringestudio.com) Earth Friendly dog toy collection is made with recycled and natural materials, and filled with spun recycled water bottle filling. The toys use a mix of materials, including organic cotton, soy, eco-friendly jute rope, and even biodegradable hemp details— all with multi-feature fun for any dog.

ZippyPaws

SmartyPaws Puzzlers

The SmartyPaws Puzzler toy collection from ZippyPaws (zippypaws.com) entertains and reduces boredom while teaching pups problem solving skills. The collection currently includes four styles—Sunflower, Donut Slider, Wagging Wheel Feeder Bowl, and the original Puzzler—which feature differing levels of difficulty, making them perfect for any dog..

Sodapup

Ecoin Dog Enrichment Collection

SodaPup’s (sodapup.com) ecoin durable enrichment devices are durable nylon disks with deep patterns cut into the surface, so soft foods can be smeared for licking. Unlike with other lickmats, dogs can be left unsupervised when using ecoins because dogs cannot destroy them. Each disk is 5 in. in diameter, making them perfect for snacking and for small dogs.

Mammoth Pet Products

EXTRA Monkey Fist

Mammoth (mammothpet.com) EXTRA Monkey Fist with 4 Rope Ends is made from tightly woven EXTRA fibers ideal for strong chewers and for dogs with active lifestyles. The EXTRA toy is the latest in the company’s Flossy Chews rope toy collection.

Company of Animals

Pet Corrector Brand Relaunch

Company of Animals (companyofanimals.com) relaunched the Pet Corrector with updated, recycled packaging and an enhanced actuator cap, making it safer and more reliable than ever. Thanks to this new packaging innovation, the corrector no longer requires an extra safety cap, so it can be used more quickly and effectively.

Wagz Inc.

Wagz Tagz

The Wagz Tagz (wagz.com) accessory is a “smart” alternative to a traditional gate, working with the Wagz Freedom Smart Dog Collar and app to create a virtual indoor “Keep Out Zone” from your phone. When your dog nears or enters a zone, the Freedom Collar will deliver a no-shock correction.

Jiminy’s

Nooch Puffs & Peanut Puffs

Jiminy’s (jiminys.com) Nooch Puffs and Peanut Puffs are made with simple, natural ingredients, including cornmeal, lentil, fava bean, rice flour, crickets, sunflower oil and nutritional yeast. The healthy, low-calorie, human-grade Puffs provide a light, crunchy texture and crickets for a protein boost. They are available in 4.2-oz. bags.

PureBites

PureBites+ Squeezables

PureBites+ Squeezables (purebites.com) are made with only five high-quality ingredients in a creamy, fun and interactive squeezable pouch. They are available in three daily health support formulas: Gut & Digestion, Skin & Coat, and Heart & Eyes. PureBites+ Squeezables can easily be pegged or merchandised in a tray, driving increased sales and impulse purchasing.

Emerald Pet

Quiche Royale Natural Dog Treats

Emerald Pet’s (emeraldpet.com) Quiche Royale natural dog treat recipes are made with whole eggs as the first ingredient. The quiche-shaped treats are made in the U.S. with U.S. ingredients and contain no artificial ingredients, colors or flavors, wheat, corn, legume or soy. and are naturally preserved. Available in four recipes.

Midwestern Pet Foods

Wholesomes Rewards

Wholesomes Rewards treats from Midwestern Pet Foods (midwesternpetfoods.com) have ancient grains—including oatmeal and superfoods like pumpkin—baked into every bite. These pea-free treats are made in the USA and come in a variety of flavors, shapes and sizes. The crunchy texture supports a clean mouth and fresh breath. Available in 2- and 3-lb. resealable pouches and 20-lb. boxes.

NOBL

Visibles Treats

NOBL VISIBLES (noblfoods.com) are made with ingredients you can actually see. Available in beef, chicken and salmon flavors, each recipe contains only three ingredients. The treats are sourced and made in the U.S. with 100 percent recyclable packaging.

We Are Ndependent

Tripe+ and Necks+ Freeze Dried Treats

We Are Ndependent (ndependentpet.com), brought to independent pet specialty retailers by industry veterans Rob Mellem, Jeff Sandy, and Rusty Hawes, continues its Everyday Uncommon philosophy of product development with its Tripe+ and Necks+ line of freeze-dried treats.

Superior Farms Pet Provisions

Hydeout Cheek Strips

Superior Farms Pet Provisions’ (superiorfarmspet.com) HydeOut Cheek Strips are made from beef cheek, a softer material that produces a more easily digestible chew than traditional rawhide. Both the small (5-in. to 6-in.) and large (11-in. to 12-in.) sizes are in Applewood Smoked, Peanut Butter, Beef and Chicken flavors.

Phelps Pet Products

Disney Christmas Bark Dog Treats

Table Scraps (tablescrapstreat.com/shop-wholesale) Christmas Bark recipes include a Stuffed Turkey & Carrots Recipe, a Chicken & Cheese Recipe, and a Roast Beef Feast Recipe. The 5oz.bag of treats are made with real meat as the first ingredient and are certified by the Upcycled Food Association.

LIQ

Krunch Crunchable Air Crisps

Krunch Crunchable Air Crisps from LIQ (liqbrands.com) are crafted using a unique low-heat approach that helps preserve its natural ingredients. Made from ancient grains and gut healthy root vegetables, they are available in flavors like Sweet Honeycrisp Apple, Honey Butter and Savory White Cheddar. At only five calories per treat, they are perfect for training.

Gott Pet Products

Charlee Bear P.B. & Banana Grain-Free Crunch Treats

Charlee Bear P.B. & Banana Grain Free Crunch Treats (charleebear.com) are crafted with protein and antioxidant-rich fruit or veggies. Loaded with flavor, they are all natural, low-calorie snacks that are just the right size for training. Made in the USA, they do not contain soy, corn, artificial colors, flavors or preservatives.

CAT BOWLS/FEEDERS

Hagen Group

Catit PIXI Smart Fountain

The PIXI Smart Fountain has many of the same features we’ve come to expect from Catit (usa.catit.com) for hydration—whisker-friendly stainless steel, state-of-the-art filtration, superior sterilization, and various water flow options–but PIXI adds smartphone features that let pet parents control the fountain and receive regular maintenance alerts using built-in Wi-Fi and a free mobile app.

Zee.Cat Carrier Bag

The Zee.Cat Carrier Bag by Zee.Dog (zeedog.com) is designed to make traveling with your cat easier. The ripstop mesh all around the bag allows for proper ventilation and 360 degree visibility to the outside. The built-in leash (17.7-in. / 45-cm.) can be attached to a harness or vest to ensure your cat is well secured. Both sides of the removable base have different textures for additional comfort. Available in three colors.

ElleVet Sciences

CBD+CBDA Complete Oil in a

Feline Paste

ElleVet Sciences (ellevetsciences.com) uses its proven CBD+CBDA Complete Oil in a Feline Paste that provides everyday relief for discomfort, stress and neuro support in cats. The chicken liver flavored paste comes in a convenient dial-a-dose syringe, making it easy for cat owners to administer at home.

Zesty Paws

Hemp Elements Plus Calming Bites & Hairball Bites

Zesty Paws’ (zestypaws.com) two new Hemp Elements Plus products are bite-sized, heart-shaped functional chews that are available in a highly palatable bacon flavor. The Calming Bites promote calmness and composure in cats, while the Hairball Bites are formulated to help prevent hairball formation, maintain a healthy gut, and support skin health and the immune system.

Whitebridge Pet Brands

Tiki Cat Essentials

Tiki Cat (tikipets.com) Essentials is a complete and balanced dry food for cats and kittens that combines all the essential nutrients for whole-body feline health. The dry food has the high (36 percent) animal-based protein content that cats require for energy and muscle maintenance. Available in Chicken & Turkey Meal and Trout & Menhaden Fish Meal recipes.

The Honest Kitchen

Grain Free Whole Food Clusters

The Honest Kitchen’s (thehonestkitchen.com) Whole Food Clusters are the first-ever human-grade dry food for cats. Crafted with a veterinary nutritionist, these bite-sized clusters include thoughtfully sourced protein as the first ingredient and probiotics to support digestion. Three recipe options are currently available in 1-lb., 4-lb., and 10-lb. bags.

Dr. Marty’s

Nature’s Feast Essential Wellness Poultry and Essential Wellness Beef, Salmon & Poultry

Dr. Marty Nature’s Feast (drmartypets.com) is a premium freeze-dried raw food that has optimal beneficial nutrients to keep cats active and happy. This high-protein formula contains premium meats like salmon and turkey, along with select vegetables like sweet potato, peas and carrots, seeds, and feline-friendly fruits to provide a balanced diet. It is free of artificial preservatives and additives.

JAC Pet Nutrition

Superfood Crumbles Functional Cat Food Topper and Gravy Mix

JAC Pet Nutrition’s (jacpetnutrition.com) Superfood Crumbles Functional Cat Food Topper and Gravy Mix is designed to support digestion and microbiome health. The grain-free, air-dried recipes provide maximum nutrition and are formulated with fresh meat to provide a high-protein recipe, postbiotics for digestion and microbiome health, and cranberries to support urinary tract health.

Portland Pet Food Company

Cat Meals

Portland Pet Food Company (portlandpetfoodcompany.com) expanded into cat products with two Homestyle Meal formulas: Boots’ Salmon N’ Pumpkin and Luke’s Chicken N’ Pumpkin. The human-grade diets are sourced and made in the U.S. using a limited number of easily digestible whole food ingredients that are suitable for cats with digestive issues and food sensitivities.

Made by Nacho

Made by Nacho Canned Cat Food

Building on its fast-growing cat food line, Made by Nacho (madebynacho.com) has introduced canned diets that feature Nacho’s signature ingredient—hydrating bone broth that adds concentrated protein and a burst of flavor. The canned line currently includes grain-free pâtés and minced diets that use cage-free turkey, cage-free chicken, or sustainably sourced salmon as the first ingredient.

Pet King Brands

Zymox for Cats & Kittens

ZYMOX (zymox.com) for Cats and Kittens uses the company’s same formulas without antibiotics or harsh ingredients to provide solutions for conditions such as ear infections, irritated skin, hot spots, ringworm and acne. The line includes ZYMOX Enzymatic Ear Solution and ZYMOX Enzymatic Topical Cream with 0.5 percent Hydrocortisone, and ZYMOX Enzymatic Ear Cleanser.

Pet Honesty

Cat Supplements

Pet Honesty (pethonesty.com) cat health supplements provide targeted support for cats’ top health and quality of life concerns, including Hairball Support, Calming, and Hip + Joint Health. All Pet Honesty supplements are formulated with the highest quality natural ingredients and premium active ingredients that are science-backed and vet-approved, with the bonus of pet-approved tastes.

Intersand

OdorLock Litter

Intersand’s (us.intersand.com) OdorLock Litter is pure and natural, dust-free, extra-hard clumping clay litter with technology that neutralizes and blocks ammonia odors for more than 40 days. Available in 25-lb. bags and 13-lb. standing pouches, Odorlock now offers OdorLock Prime—a new loyalty program designed exclusively for U.S.-based pet stores.

Boxiecat

ECO Farm to Box Cat Litter

Eco Farm to Box cat litter from Boxiecat (boxiecat.com) starts with locally sourced soft red wheat and perennial rye. Sustainably farmed without tilling, Eco promotes climate and soil health, and reduces CO2 emissions by 69 percent. Biodegradable litter and recyclable packaging completes an eco-friendly lifecycle, and its NatureClump keeps odors away and scoops easily.

Targeted PetCare

Fresh News Multi-Cat

Targeted PetCare’s (targetedpetcare.com) added a new multi-cat litter to its line-up of Fresh News environmentally friendly litter products. Featuring a fast-absorbing pellet with minimal tracking, its odor control is double that of Fresh News Original Pellets. The light fresh scent adds an extra layer of protection designed for multi-cat households.

PetSafe

Multicat Litter Box

The PetSafe Multi-Cat Litter Box (store.petsafe.net) makes cleaning after multiple cats simple and convenient. The high sides keep cat litter inside and the heavy duty metal scoop quickly handles big messes. The covered waste bin has separate, removable compartments for the scoop and waste to keep everything organized, and the rubber seal on the lid controls odors.

Ethical Products

COSMO Furbabies Cat Toys

Cosmo Furbabies cat toy wands from Ethical Products (ethicalpet.com) are perfect for interactive play time. A creative assortment, this line is sure to entice kitty to bat and swat. Streamers, bells and catnip will make these wands kitty’s favorite toy.

Nulo

Nulo Crunchy Cat Treats

Nulo’s (nulo.com) heart-shaped treats provide a healthy snack with a uniquely crunchy texture. Every recipe includes real meat or fish as the first ingredient. Grain-free and protein-rich, each treat is only two calories, which supports healthy weight. Nulo Crunchy Cat Treats come in 4-oz. resealable bags and are available in three recipes: salmon, beef and chicken.

Shameless Pets

Air-Dried Cat Treats

Shameless Pets (shamelesspets.com) Air-Dried Cat Treats & Toppers feature high-quality meat as the first ingredient, which is combined with tasty superfoods and gently, slowly dried to preserve nutrients. Each treat is made with at least 35 percent upcycled sweet potato, are proudly made in the USA, and are free from corn and soy.

One Farm by WAAYB

Ziggy Marley’s Apawthecary Romeo’s Relief Cream

Ziggy Marley’s Apawthecary Romeo’s Relief CBD Cream from One Farm (onefarm.com) is made with Certified Organic, Colorado-grown hemp and has local benefits as well as systemic benefits. Suitable for both cats and dogs, apply to the inner ear flap for best absorption. Efficient metered pump bottle comes in three strengths for all sizes of pets.

Natural Immunogenics

Sovereign Silver PETS First Aid Gel for Topical Healing

Sovereign Silver (sovereignsilver.com/pages/pets) PETS First Aid Gel is a fast-acting, multi-purpose healing gel used for a variety of pet skin irritations. The silver-formulated topical gel is formulated to help reduce pain, soothe inflammation and fight minor infections. It’s sting-free, and it promotes accelerated healing.

Skout’s Honor

Severe Mess Stain & Odor

Available in both dog and cat versions, plant-based Skout’s Honor Severe Mess Stain & Odor Remover (skoutshonor.com) is a powerful stain and odor solution, yet it’s designed to tackle the worst pet messes on the planet. Surprisingly strong, it’s also safe to use on carpets, furniture, clothing, bedding and more.

Carbona

Oxy Powered Pet Stain & Odor Remover

Carbona’s Pet Stain & Odor Remover (carbona.com) can quickly conquer carpet stains and neutralize odors. It features a built-in brushtop applicator, a highly effective and versatile oxy-powered formula that removes a variety of stains while neutralizing odors, and active foam technology that goes deep into soiled areas to leave carpets clean and fresh.

Because, Animals

Immune Health Sprinkles

A strong immune system starts in the gut, and Immune Health Sprinkles from Because, Animals (becauseanimals.com) feature a triple-whammy gut health punch that includes probiotics, prebiotics and postbiotics. Paired with immune-supporting B vitamins and animal-free fermented glutamine—a bioavailable amino acid and anti-inflammatory–Immune Health Sprinkles deliver the ultimate immune defense and path to longevity for cats and dogs.

Swedencare

ProDen PlaqueOff System Holistic Soft Bites

Swedencare’s (us.swedencare.com) holistic soft bites for dogs and cats are made with the proven PlaqueOff System to help reduce buildup of plaque and tartar when used daily. Available in four different flavors for dogs, and two flavors for cats, the bites are made with limited, functional ingredients, and they are free of grains, gluten and soy.

NPIC

Get Naked Biteables

Biteables functional soft treats from NPIC (npicpet.com) are formulated with the health needs of pets in mind. Each treat is made with real chicken and other functional ingredients that promote pet wellness. The line includes Puppy Health, Digestive Health, Joint Health, and Senior Health for dogs; and Essential Health, Digestive Health+, Cat Health+ and Kitten Health+ for cats.

Avian Organics

Freeze-Dried Diets

Avian Organics’ (avianorganics.com) new line of freeze-dried diets for pet birds and parrots can be served dry or moistened, and with or without fresh fruit and vegetables. The company uses Certified Organic produce from environmentally conscious suppliers, which is delivered to its kitchen five times a week, prepped immediately and freeze-dried.

Caitec

Featherland Paradise Percussion Mirror

The Featherland Paradise Percussion Mirror (caitec.com) keeps small birds engaged, amused and entertained for hours. Birds are attracted to mirrors, which can also keep them company. Once they land on the ‘drum’ perch, they can make beautiful music on the chimes. The Featherland Paradise Percussion Mirror is ideal for small birds and fits any cage.

F.M. Brown’s Sons, Inc.

Encore Natural Farm Fresh Fixins Life Enrichment Chicken Treats

Brown’s (fmbrown.com) line of Encore Natural Farm Fresh Fixins Life Enrichment Chicken Treats are a favorite of backyard poultry and fowl. These tasty treats help stimulate foraging instincts by providing a source of entertainment and activity for optimum life enrichment. All of the treats are free of sugary fruits and do not contain any artificial colors, flavors or preservatives.

Supreme Pet

Science Selective Junior Guinea Pig

Science Selective Junior Guinea Pig from Supreme Petfoods (supremepetfoods.us) provides a tasty balanced diet for guinea pigs up to 20 weeks of age. The single-component extruded nuggets are high in fiber and full of delicious natural ingredients like dandelion and fennel. Extra protein supports growth, while added vitamin C helps keep young guinea pigs healthy.

Compana Pet Brands

Oxbow Essentials Senior Foods

Specially formulated with the needs of aging pets in mind, Oxbow Essentials Senior Rabbit and Oxbow Essentials Senior Guinea Pig diets, from Compana Pet Brands (companapetbrands.com), both include three sources of natural antioxidant ingredients to help support physical and mental vitality and activity. Neither diet uses artificial preservatives, colors or flavors.

MidWest Homes for Pets

Hamster Nation Habitats

Hamster Nation Jumbo Hamster Home from MidWest Homes for Pets (mid-westhomes4pets.com) provides abundant living space for maximum comfort. It features a large 11.75-in. exercise wheel and multiple levels with height-adjustable shelves and wide ramps. A full-width, removable top panel makes it easy to access the habitat for cleaning or playtime.

Central Garden & Pet

Kaytee Clean & Cozy Natural Paper Bedding with Lavender

Kaytee Clean & Cozy Natural Paper Bedding with Lavender (kaytee.com) is paper bedding made from natural materials and scented with real lavender pieces. It absorbs five times its weight in liquid, is 99.9 percent dust free, and has a consumer money-back odor control guarantee. It contains no dyes, perfumes, or artificial scents.

Scent Away

Scent Away Small Animal Bedding

Scent Away (scentaway.co) Small Animal Bedding is a fragrance-free bedding deodorizer that naturally helps eliminate small animal waste odors, improves litter moisture-holding capacity, and extends bedding life. Scent Away Small Animal Bedding is active carbon blended with all-natural zeolite for distinctive odor and small pet habitats’ moisture control.

Central Garden & Pet

Kaytee Baked Wellness Snacks with Vitamin C

Kaytee Baked Wellness Snacks with Vitamin C (kaytee.com) are naturally nutritious. They contain stabilized vitamin C to support small pets’ wellness and healthy diet, and they are baked with fiber-rich timothy hay and a flavorful punch of real cranberry and orange. Ideal for bonding and playtime, they help satisfy a small animal’s natural desire to chew.

Komodo

Living Natural Coconut Reptile Bedding

Living Natural Coconut Reptile Bedding from Komodo (komodoreptile.com) is available in coir, chip and fiber pad form. The coir and chip bedding also comes in a combo pack that includes both forms to create an ideal, humidity maintaining substrate. The pads are an easy to use, natural alternative to green liners.

Hikari USA

CrestGel

CrestGel from Hikari USA (hikariusa.com) is scientifically formulated for the Crested Gecko or other fruit and insect eating lizards. The 30 day supply is packed in an Oxy-Stop dual format package with an easy-feed spout for proper proportion offerings. Best of all, no additional supplementation is required, as this diet provides all the minerals required.

Hagen Group

Exo Terra Frogs & Co Dart Frog Terrarium

The Exo Terra Frogs & Co Dart Frog Terrarium (frogsandco.com) can be set up as a bioactive habitat for a variety of other reptile pets. A single front-opening door allows maximum viewing and easy access, while a push-button lock keeps the terrarium secure. The patented dual ventilation system reduces condensation and creates a natural upward flow of air.

Zoo Med Labs

ReptiSun Mega Compact Fluorescent

Zoo Med’s (zoomed.com) new ReptiSun Mega Compact Fluorescent is great for large habitats because it offers UVB up to 42-in. away in a 44-in. wide beam, but will fit into standard fixture sockets. It is self-ballasted and carefully assembled with no overlapping coils, which ensures an even gradient of UVB without hotspots.

Zoo Med Laboratories

Zoo Med ReptiCare Infrared Heat Projector

Zoo Med’s (zoomed.com) Repticare Infrared Heat Projector deeply penetrates infrared A and B (Ira &IRb) wavelengths for wide, even and safe basking zones. These projectors deliver heat deep into the muscle tissues. The carbon filament will last longer while emitting heat 24/7. Available in three sizes 60W, 100W and 150W.

Aquatop

Venti Showcase 2 gal. & 5 gal. Aquariums

Aquatop (aquatop.com) has expanded the Venti Showcase Aquarium product line to now include 2-gal. and 5-gal. versions, alongside the original 1 gal. Venti. All three models are made of high-clarity glass and come complete with LED lighting, filtration and air pump. They are perfect environments for Bettas, shrimp and other nano fish species.

Penn-Plax

LED Sea Anemone

The Light-Up LED Sea Anemone from Penn-Plax (penn-plax.com) is a bright and fun addition to any fish tank. With the included remote control, aquarium keepers can cycle through 12 color options, as well as fade, jump, dimmer and timer settings. This decoration brings a lifelike, flowing focal point to the aquarium and provides a safe hiding spot for inhabitants.

Central Garden & Pet

Aqueon Stick Ems Feeding Frenzy

Aqueon Stick’ems Freeze-Dried Treats (aqueon.com) create excitement during feeding time by providing even the pickiest of eaters with the nutritional benefits they deserve. By adhering to the side of the tank, Stick’ems provides more up-close and personal experiences with your fish as they eat. It is an excellent treat for both freshwater and marine fish.

Dr. Tim’s Aquatics

Reef Evolution Sea Salt

Reef Evolution Sea Salt from Dr. Tim’s Aquatics (drtimsaquatics.com) is perfect for all reef tanks and marine aquariums. It contains the ideal mix of major and trace elements plus enhanced with beneficial bacteria, amino acids and vitamins.

Petcurean

“Giving Away to Give Back’ Donation Campaign

Petcurean (petcurean.com) launched the Giving Away to Give Back social media donation campaign as an extension of its ongoing partnership with the Regional Animal Protection Society (RAPS), which operates Canada’s largest cat sanctuary. The campaign invited consumers to enter to win four high-value prize packs from GO! SOLUTIONS and NOW FRESH by donating to the campaign online. To raise awareness, members of the Petcurean team volunteered at the RAPS Cat Sanctuary, in Richmond, B.C.

Stella & Chewy’s

“All You Need Is Raw” Campaign

Stella & Chewy’s (stellaandchewys.com) first-ever national campaign, “All You Need is Raw” focuses on the love we receive from our pets and how food—specifically raw and natural food—plays a vital role in reciprocating this love. The omni-channel campaign consists of multiple 15 and 30 second spots and includes cable TV, social media, custom content, mobile rich media and influencer relations.

MyFamily USA

Techla XL Engraving System

Techla XL is the innovative engraving system designed and produced by MyFamily (myfamily.us/en). It features a high-definition 18.5-in. vertical touchscreen, easy to use interface and a unique modular display designed to make a significant visual impact in stores while improving the customer shopping experience. It is capable of engraving all MyFamily ID tag designs.

Treatibles

Revolving Counter Display

The new portable, revolving counter display from Treatibles (treatibles.com) encourages customers to try the company’s popular functional treats. It is free with the purchase of 36 units (three each of 12 SKUs), including Hard Chews for Dogs (small and large), Soft Chewables for Dogs, Soft Chewables for Cats and Extra Strength Soft Chewables with Salmon Oil for both dogs and cats.

BrightPet Nutrition Group

Stewart Freeze-Dried Dog Treats

BrightPet Nutrition Group recently (brightpetnutrition.com) updated the packaging across its portfolio of Stewart freeze-dried dog treats (stewartpet.com). The new packaging clearly states the intended benefit of each product and features the instantly recognizable, trademarked Stewart blue color with a confident yet playful logo design that helps the product stand out on the shelf.

Wet Noses

Wet Noses’ (wet-noses.com) colorful new packaging brings the human-grade factor front and center and calls out that the treats are USDA Organic Certified and Non-GMO Verified without corn, soy, dairy, preservatives or artificial ingredients. The company partnered with Team Creatif USA and CMO Graphics Inc to bring the new branding to life.

New Age Pet

NewAgePet’s updated website (newagepet.com) provides a visually clean and navigable way for users to browse the company’s products, learn more and identify retailers where they can purchase the items. It also features a one-stop-shop customer service page to better support clients with warranty registration, replacement part orders, FAQs and contact information.

Andis Groomer’s Education Site

Andis Company (andis.com) launched a fully reimagined education website for pet grooming professionals —andis.com/GroomerEducation. The new site is mobile friendly and features a variety of learning materials, including a suite of free, high-resolution instructional videos, live and on-demand virtual education opportunities, downloadable books and guides for small and large animals, and much more.

Kinship

Part of Mars Petcare, Kinship (kinship.co) is a coalition of tech companies that are innovating pet care. Offerings include: the Wisdom Panel pet DNA test; Whistle smart health monitors; The Wildest, an online resource for pet parents; the Pet Insight Project, which interprets health data to improve pets’ lives; Adoptapet.com; and GoodFriend by Kinship, a platform that connects pet parents and pet care professionals.

Value Pet Supplies

Since launching its wholesale program last year, ValuePet Supplies (valuepetsupplies.com) has become a vital supplier of dog chews for independent pet retailers and other pet-related businesses like dog trainers, grooming salons and kennels. By focusing on convenience and reliability, the company has grown quickly and now currently serves nearly 900 wholesale accounts, with 40 to 50 new B2B resellers being added each month.

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